Business Insider notes that Tim Cook highlighted Walmart during the recent earnings call, saying that the company is “an increasingly more substantial partner in the iPad space… and an evolving partner on iPhone. And so we’re working with them and enjoy working with them and hope to continue expanding.”
How much of a partner is Walmart? The company sold 1.3 million iPads in the quarter ending March 30, 2012, which means that the company sells 11 percent of all iPads. The only bigger retailers are Apple itself (with a 26 percent share of sales) and Best Buy (24 percent).
Apple has always dominated the high-end market, and now they are taking over the mainstream too. Apple’s competitors should be very worried about this.