Segall explains that “Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac,” and whoever opened the lucky box would receive a refund and be flown to Cupertino for a tour of the Apple campus. Steve seemed rather serious about the idea, too, since he apparently “instructed his internal creative group to design a prototype golden certificate.” Segall says Jobs wanted to meet the winner “in full Willy Wonka garb… complete with top hat and tails.”
Awesome story, that I really hope is true.
