Apple's 'iPanel' called 'far more than a TV,' expected to launch in 2012
He said the name “iPanel” would be better for the product than “iTV,” as the term TV gives a limited impression of what the rumored device will be able to do.
“It is a display, gaming center, media hub, computer, home automator, etc.,” Misek said in justifying the “iPanel” name. “Also, Apple would likely have difficulty getting naming rights from the UK TV network ITV.”
I still don’t buy it.